What makes a great company culture?

What makes a great company culture?
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Great company culture is an essential part of any successful business. It can be the difference between employee satisfaction and high turnover, a pleasant and productive work atmosphere, and an atmosphere of disengagement and stagnation. A great company culture fosters collaboration, respect, and trust, increasing productivity, creativity, and customer satisfaction. Excellent company culture also promotes a healthy work-life balance, encourages growth and development, and creates a safe and supportive environment for everyone. This article will discuss what makes a great company culture and how to develop and maintain it.

Why does a company’s culture matter?

Let’s first talk about why corporate culture is vital. Then we’ll look at a “good company culture.” The Society for Human Resources Management (SHRM) asserts that a strong corporate culture is the defining characteristic of all successful businesses. Moreover, SHRM emphasizes that when companies create, nurture, and maintain robust organizational cultures based on shared ideas and values and supported by corporate structure and strategy, three critical things take place:

  • Employees know how their employers want them to behave and what to do in certain circumstances.
  • Employees have confidence that the intended action is the right one.
  • Employees understand they will be rewarded for adhering to business principles.

Conversely, a poor corporate culture might compromise a company’s leadership. Instead of success, the outcomes will be high staff turnover, disgruntled employees, dissatisfied customers, and lower income. Hence, if any employer wants to succeed and remain competitive, they need to recognize the connection between the two, even those that put profits before employee health.

Why should you create a great company culture? 

Creating a great company culture is essential for any successful business. A great company culture fosters creativity, collaboration, and respect among its employees. The culture encourages employees to come to work daily feeling motivated and excited to make a difference. Excellent company culture also promotes open communication between employees and management. This helps create a sense of trust and transparency, allowing employees to feel comfortable voicing their opinions and ideas. This can lead to innovative solutions and improved productivity.

Excellent company culture also emphasizes respect for employees. This includes providing a safe and positive work environment where employees can express themselves, take the initiative, and make mistakes without fear of retribution.

Finally, great company culture can help to attract and retain talented employees. A culture of respect, creativity, and collaboration can foster employee loyalty, making them more likely to stay with the company for the long haul. Creating a great company culture is not easy but essential for any successful business. By fostering an environment of respect, creativity, and collaboration, you can create a culture that will help to drive your business forward.

The essential elements of a thriving corporate culture

Key principles

Your company’s core values are the moral foundation upon which your business is built. Thus, it would be best if you seriously considered your values. After all, they serve as the standards by which your employees decide how to behave inside your company and develop the ideal culture.

Determine to set the example

All levels of management need to demonstrate to the rest of the workers that everyone is committed to developing a positive workplace culture. Maintaining your business’s culture requires transparent and inclusive leadership. Be sure your organization’s leaders can uphold and thoroughly understand the culture you’re attempting to establish.

How you collaborate

Ultimately, your fundamental beliefs should profoundly and permanently impact how your team members interact with one another. For example, “Transparency” is one of your core principles. Do individuals behave freely and honestly at work and in meetings? Have they assimilated the value, as evidenced by how they behave in your organization?

Maybe the most obvious manifestation of your culture in action is how your employees work with one another and cooperate. People should be able to see a regular meeting and reasonably infer from how individuals behave what your culture is like and which of your values are paramount.

Pay attention to your employees’ requirements

Initial draws include salaries and pension plans, but more and more employees are drawn by whatever “lifestyle perks” a company may provide. They have perks like flexible work schedules, work-from-home possibilities, and study days, and they are well-liked because they may help employees strike a better work/life balance.


Communication is a crucial component of a positive company culture. What type of communication do your employees prefer—informally, formally, in private, or possibly in public? Does it align with the values of your business and the team? One of your top priorities as a leader is supporting the best communication style for your team. You’ll also need to put up substitute channels for folks who prefer different communication methods.

A feeling of belonging

A strong culture is energetic, communicative, and collaborative. You might need to engage in community building if your organization is divided into silos, islands, or fragments. Otherwise, you risk having a stagnant, polarized, or even worse, nonexistent culture.

This entails tearing down any real or imagined barriers limiting how your employees communicate and collaborate. Of course, the best way to unite your community varies depending on the issue you’re trying to address. Still, it almost always involves mending fences: giving isolated teams a chance to interact and get to know one another better or, even better, working together to tackle a common issue.

Offer truthful criticism

Employees at all levels can communicate their ideas, opinions, and concerns with their employers in an open atmosphere. Employers may also monitor employee satisfaction levels and prepare to address problems when they occur by implementing organized feedback mechanisms.

Unified objective

Because employees in firms frequently work on various projects or employ distinct skill sets, communication between them can take time and effort. They occasionally have isolated processes and methods of thinking. The IT staff may need to help understand what the Marketing team does daily and vice versa.

Schedule social gatherings

Maintaining a healthy balance between work and social life can boost morale. In addition, an active social life outside work may encourage team cohesion and foster a positive environment.


If it isn’t already, acknowledgment should be part of your corporate culture. An informal thank you for a job well done can be part of a recognition program, as can an organization-wide promotion announcement. Making it known when your team members go above and beyond is one of the most extraordinary things you can do for them and the rest of your team.

Be imaginative

Be inventive not only in how your firm operates but also in how you interact with your workers. Does your business make an effort to lead the way in its industry? Attending industry events will allow your staff to remain current on developments and trends in their area of expertise.

Less criticism and more responsibility

Cultures of fear are generated by blaming cultures. Moreover, fear prevents your workers from taking chances or doing new things because they want to avoid being criticized (or worse). Nevertheless, a culture of responsibility completely alters the dynamic.

Although effective, responsibility begins at the top. Leaders should set an example by admitting errors and accepting accountability if a company imposes a specific expectation.


Relationships with individuals, ideas, aims, opinions, backgrounds, and beliefs are more important in the workplace than creating intimate, familial ties. Your employees will already be closer if you can help them relate to one another just a little bit better.

What cultural aspects are significant to employees?

What makes the workplace culture at your company “excellent” in the eyes of team members and job seekers now that we’ve demonstrated why culture matters from a business perspective? The aspects entice potential hires and foster a cultural fit that encourages your current staff to stick around! The responses can surprise the company’s management or may need to align with its artistic goals, mission, or future vision.

Although it might be challenging to answer inquiries about culture, there are indicators from employee business ratings that could assist firms in turning their negative cultures around. For example, a 2021 MIT Sloan Management Review research examined 1.4 million Glassdoor evaluations from employees across several years using their natural language processing technology. The study identified ten workplace culture characteristics that influence employees’ perceptions of a firm using Shapley additive explanations (SHAP values). They allow us to remember the components of a healthy corporate culture.


Great company culture is created when employees feel a sense of belonging, have a shared set of values and goals, and have access to resources and opportunities to help them achieve their goals. Excellent company culture should also include feedback and recognition to help employees grow professionally and personally. Ultimately, fantastic company culture is focused on the success of its employees, which eventually leads to the company’s success.

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